BECOME AN INTEGRAL PART OF THE CONVERSATION
The learning industry’s favorite “power breakfast” has become its most valuable original podcast. Each week, co-hosts Mike Prokopeak and Justin Lombardo invite listeners into an exclusive club of senior learning leaders for one-of-a-kind interviews with innovative enterprise education executives, business authors and industry leaders. Their focus: What learning executives who aim to lead tomorrow need to be doing today.
This spring Mike and Justin will take the show back on the road to key cities across the country for live tapings — boosting the impact via in-person power networking with local learning leaders and loyal listeners.
Now you can leverage not only the industry’s most relevant and riveting content but also the unique relationship between our growing number of listeners and our affable, informed and respected co-hosts to:
Reach a highly targeted, eager audience intentionally looking for solutions.
Take advantage of a zero-competition, no “ad fatigue” environment.
Personalize and differentiate your brand in the digital and live event space.
Ratchet up your relevance and influence on the market.
Mold the context, content and language of your marketing for maximum impact.
Seamlessly integrate into the programming with host-read messages.
Tell a genuine story that promotes solutions in a more authentic and trustworthy way.
Trigger active response and accelerate the sales cycle.
WHAT’S IN IT FOR YOU
Listening to the CLO Breakfast Club podcast — as well as attending a live taping — is extremely intentional. Our audience is already fully tuned in with a strong affinity for the content, including incorporated advertising relating to the conversation. Here’s why, according to the latest Edison Research:
Listeners value podcasts because they offer the content and control they can't get from other digital media.
Listeners think podcasts feel much more personal compared to online videos or banner ads.
Listeners have a strongly positive view of products and services mentioned by the hosts — gives them incentive to act.
Listeners respond to both host-read and pre-recorded podcast ads at a significantly higher rate than other forms of digital advertising.
Listeners are much more likely to consider, research, purchase and recommend a product after hearing a podcast ad.
SPRING 2019 EVENT SCHEDULE
Week of March 25 - Dallas
Week of April 29 - Atlanta
Week of May 6 - Chicago
BEYOND THE EVENTS
There is a total of 14 podcast episodes planned for the first half of 2019, beginning March 5 and wrapping up June 4. Extend the reach of your brand’s message with sponsored read outs in the weekly podcast series.
Pre-event registration list including full contact information for each registrant.
Branding on event website and event promotions
A total of 4 readouts during weekly podcast series. Placement determined by CLO editors.
Speaking opportunity — participate on a panel of industry leaders at each sponsored event.
Complimentary attendance for up to four staff at each event.
Complimentary attendance for up to 20 clients at each event.
CLO will be happy to send these on your behalf (postal and/or email). You must provide the prospect list with contact information.
CLO will actively recruit up to 5 prospects you identify in each market.
CLO will provide (2) complimentary eBlasts if you utilize 90% of your allotted client passes (a $5,000 value).
Post-event registration list, including full contact information for each registrant.
Branding on HCM research white paper distributed to attendees.
Unlimited online leads for research white paper downloads (two months).
Video Library logo recognition and leads with full contact information for 90 days.